I’m writing this post so that people will not immediately jump to the typical Apple CEO Healthwatch, as the media will immediately fixate and drool on.
As I’ve written on this blog many times, Macworld’s decay has stemmed from one key thing: Apple and IDG World Expo just do not get along. They haven’t gotten along for a decade. Last year Apple drop-shipped their own people to run the keynote… causing this year’s short-lived nobody-without-$2000-tickets-can-see-the-live-keynote—gate.
I think that was the final straw, and as I’ve said, I don’t buy IDG’s argument that it was all a big misunderstanding. I think Apple wants to run their show, even if they have to do it from a webcam. In an era of iTunes HD podcasts, Apple can run their show from anywhere in the world, and not be tied down to the January/Macworld announcement cycle.
I’ll miss Macworld, I don’t have anything that indicates Apple is planning to replace it with an Apple Expo San Francisco. I’ve been going to Macworld Expo since I was 12 years old… over a decade, every year standing out in the cold, at or near the front of the press line (hey, back in 1998 it was easy to get a press badge).