Chitika: It Floats!

Over at, we’ve been doing a test of Chitika advertising. Many have asked me how to advertise more, while bombarding readers less.

A good chunk of readers find the site via a search engine. I won’t break down the numbers, but for any web site with good search engine optimization (SEO), that’s going to be a relatively higher-than-normal number. And, a good chunk of those readers are passers-by. They tune in, read a single article, and then bounce back to their search engine.

Chitika targets those readers. What they do, is run additional ads, which will only show when someone visits your site from a search engine. These ads are a “mini mall” typically featuring products from online retailers. Those products are derived from the content on the page.

It’s really a no-lose situation. Viewers that hang around will see the ads vanish within a few visits. Those that were passers-by, well, you just made some more money off of their visit. How much more money? Again, I don’t like giving numbers, but for a moderately sized site, you’ll certainly make a few bucks a day. We’re making much more from it, it’s certainly here to stay.

11 Responses

  1. Chitika Fan
    Chitika Fan August 17, 2008 at 2:57 pm |

    Believe it or not, Chitika premium is waaaay outperforming Google Adsense for me. Adsense is averaging like .03 – .10 per click with a much lower eCPM but Chitika is smoking with eCPM’s about 600% higher and average clicks logging at .30-.90 and this is on the same blog where I’m alternating ads.

    all I can say is that I’m more than pleasantly suprised.

  2. ""
    "" September 25, 2008 at 7:50 am |

    Good morning. I wa reading youe testimonial on Chitika. Nice to meet you online Chris. I’m Shawn…:-)

  3. Step Up Your Game (Gnarfard)
    Step Up Your Game (Gnarfard) October 19, 2008 at 7:54 pm |

    That’s amazing, a .3-.9% CTR!

    for adsense i’m only getting about a .13% clickthrough rate!

    Maybe I should invest some time and effort into Chikita 😀

  4. Om Singh
    Om Singh November 1, 2008 at 7:40 am |

    Are they compatible with each other, can they be used on the same pages.

  5. Christopher Price
    Christopher Price November 1, 2008 at 7:36 pm |

    Yes, Chitika is compatible with AdSense.

    But, they really are non-rival to begin with. Chitika is going after people who find your site via a search engine.

    AdSense, on the other hand, is a traditional ad network. It’s in your interest to use both.

  6. David Jackson
    David Jackson April 7, 2009 at 11:15 am |

    Hello Chris:

    My name is David Jackson. I’m doing research on reliable Adsense alternatives, and I’m writing you to verify the testimonial you gave to Chitika is legitimate.

    I look forward to hearing from you at your earliest convenience.

    David Jackson

  7. Christopher Price
    Christopher Price April 8, 2009 at 4:00 am |

    Of course, it’s a legitimate review… I didn’t get anything from Chitika to write it, nor would I have taken anything for the review.

    We continue to use Chitika on MechaWorks sites, they’re a good performer on otherwise under-performing pages.

  8. becky kamp
    becky kamp June 1, 2009 at 3:32 pm |

    Hello Christopher,

    I am blind and use spch software to access the pc! Am having lots of trouble getting chitika to work on my sites!

    Can you refer me to someone who I can pay to go in to my sites and fix up the chitika

  9. Christopher Price
    Christopher Price June 3, 2009 at 8:15 am |

    I am not aware of a workaround for Chitika, other than disabling JavaScript in your web browser. However, I will pass this along to Chitika. It may be possible for them to add some sort of command to tell speech software to bypass the text.

  10. Drewry News Network
    Drewry News Network November 30, 2009 at 7:27 am |

    Thought it wasn’t possible before to add AdSense + Chitika, but now seen that everyone is virtually putting the 2 together online and making more money =)

  11. GI
    GI July 19, 2011 at 3:16 am |

    What about free download software? Apart from having Chitika on my free software download site, what other ad company can I include to generate money?

    Thanks in advance


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