Over at PhoneNews.com, we’ve been doing a test of Chitika advertising. Many have asked me how to advertise more, while bombarding readers less.
A good chunk of PhoneNews.com readers find the site via a search engine. I won’t break down the numbers, but for any web site with good search engine optimization (SEO), that’s going to be a relatively higher-than-normal number. And, a good chunk of those readers are passers-by. They tune in, read a single article, and then bounce back to their search engine.
Chitika targets those readers. What they do, is run additional ads, which will only show when someone visits your site from a search engine. These ads are a “mini mall” typically featuring products from online retailers. Those products are derived from the content on the page.
It’s really a no-lose situation. Viewers that hang around will see the ads vanish within a few visits. Those that were passers-by, well, you just made some more money off of their visit. How much more money? Again, I don’t like giving numbers, but for a moderately sized site, you’ll certainly make a few bucks a day. We’re making much more from it, it’s certainly here to stay.