I’ve been going to CTIA Wireless Expo for many years now. This will be the first year since I started attending that PhoneNews.com does will have any presence at the show.
And, as you may have noted, PhoneNews.com will be suspending the display of advertisements from Google AdSense.
We took a careful look at CTIA this year, and it wasn’t an easy decision to not send anyone. However, short of a few 3D Android phones, the news will be pretty mild this year. It may be the least newsworthy CTIA in terms of proportions since we started covering CTIA expos.
Based on those factors, we decided it wasn’t the best idea to attend CTIA over on PhoneNews.com. So, I won’t be there and nobody else from the team will be either. You can bet safely that coverage will continue of anything that develops of note at the show.
My point to this post is that, like elections, Google changes have consequences to small publishers and large alike. PhoneNews.com is intentionally sitting this one out to shift our resources to overcoming inequalities in the new PageRank system, and to better realign towards direct advertising.
There are a lot of angles to the debate of the last Google shuffle, but I’m avoiding that fray in this post. Clearly, those who ignore those changes and continue with business as usual, are the businesses that are most likely to fail.
In the end, taking a step back this year will help us be better than our competition, despite unfair bonus points that some search engines may be giving them. And, it will allow us to continue doing what we do best; give people into phone news, the best phone news possible.