Believe it or not, but the email ratio to comments is way out of whack on my blog. It seems a lot of you like to email more than comment… not that it’s a big deal. I don’t mind, but please don’t feel afraid to post a comment as well. I don’t bite… much.
At the time, I blamed the Obama Car Czars. And, I still do. After all, they rejected the (reasonable and sound) GM Viability Plan, which would have made Pontiac a niche brand.
But, I have a new suspicion, which I hope you won’t consider a conspiracy theory. I suspect that GM’s board decided that Pontiac could be mothballed, and brought back after the government and unions sell their stake in the company. Both have said they intend to… who knows if they actually hold true to that
promise set of words.
This makes a lot of sense when you consider the positioning of Pontiac, as opposed to Saturn. Saturn was created to be the un-GM, the Devil’s Advocate in GM if you will. Unfortunately, Saturn failed at being that. Saturn even axed their own polymer door panels, and basically became a reseller for GM Europe. Model-wise, Saturn and Chevy became indifferent. Not so with Pontiac.
Government Motors hates Pontiac. It shows muscle, flare, passionate driving. Government today hates all that, it’s un-American (but only in their view of America, GM knows the consumer’s view of America is much different).
GM has brought back brands before. Most recently, GM’s commitment to killing the Camaro… that didn’t last either.
And, best of all, Pontiac 2.0 could be built without the posionous, deadly union contracts. The dealers? Most of them sell Buick, Pontiac, and GMC as a trio. As such, the scaled back set of dealerships could add back on Pontiac when the brand returns.
Do I see this happening as fast as Camaro’s return? Probably not. But, I also think GM is looking to the future when they aren’t beholden to outside control. Hopefully they won’t screw it up.