Putting PhoneNews.com aside, I think it’s best to highlight the best thing in consumer advocacy to be released in 2007. 2007 saw the creation of the Phone Encyclopedia on PhoneNews.com, but obiously, I’m a bit partial to opening new worlds of wiki-driven contribution, especially when I own them.
And, with that, I have to say that Price Protectr is probably the best new innovation in consumer advocacy of last year. In case you haven’t checked out Price Protectr… you really should. It offers instant, free price monitoring for all your online (and most in-store) purchases. You simply paste in the URL of the product from the online store, and give them your email address. They don’t even require registration.
But, I do encourage you to register. Upon registering, you get a nice web page with all your logged purchases, ensuring that you can review the latest price drops.
You still have to email the company (or bring the receipt to a store) to lock in the price match, but at least now you won’t have to pin receipts to walls, pull up web sites weekly, and check each item to make sure you got your price matches… and yes, I know a good chunk of you were doing that like me.
I do wish they would get around to giving that owl a name… I doubt I’ll start making up nameless mascots for sites, but it is a nice touch.